Signs Increase Sales
"Aside from the main identification sign for a business, those signs known as secondary signs can tell passersby a great deal about the products and services of a business. Fantastic returns on investment can be provided by signs like these that really work well. Many businesses have experienced increased sales after adding window or sidewalk signage that showed some of the products & services they offer. For example, a contractor told me that his simple job site signs generated $20,000 in new business in a short time. The management of an apartment complex found that leases from walk-in traffic rose from only 5% to a whopping 70% after a revamp of their main identification signs. In another case, an auto dealership I interviewed told me they saw a 30% increase in sales for a particular model after adding a large, simple window sign." (article from Sign Craft magazine)
